microsite DESIGN
Helping Lancia customers find the right car
Lancia is Italy's leading car brand for women. They were looking to create a digital experience to help customers choose a car to match their lifestyle.
I was the lead visual designer on this project. I worked closely with the UX lead to deliver the concept and final designs.
YEAR
2017
MY role
Visual designer
Services
Visual design
Responsive web design
The challenge
Lancia tasked us with creating a minisite to showcase cars in a way that would speak to their customers. They wanted something different from standard, highly-technical car configurators. They wanted something for a majority female target market – something that would make the process of finding the perfect car enjoyable.
The solution
A quiz with questions based around the customers’ daily routine/lifestyle to identify which configurations suited them best.
I worked closely with a UX designer to map out a handful of Q&A templates.
The client gave me license to push that brand further. They wanted something that looked a bit more fresh and modern. To achieve this, I incorporated lots of white space, fashion editorial-inspired layouts with overlapping text and images, and oversize text for section titles.
